Tuesday, March 29, 2011


I'm fairly new to the PR campaign as a college student and so far have really only been presented with "Hey, here's our brand and our message, can you do this?" or "Well we branded ourselves like this and have been using this message, but aren't getting the results we wanted. We need help re-branding and developing a new message." So, as I'm helping come up with ideas for a PR campaign for this startup company, I feel as though I'm "preveloping". There is no brand, there is no message-- only an idea and a product. I think this is why I'm so interested in this venture because I've never had the opportunity to see a company actually be created. It's been really intriguing to listen to all those involved talk about the product, the business plan, the patenting process, etc. It makes me want to nerd out and research best PR practices for up and coming businesses, particularly in relation to social media and crowdsourcing. Wanting to learn everything I can about social media, I went to Barnes & Noble last night and bought Social Media Marketing For Dummies. I love it! It has everything you could possibly want to know about social media sites, liking multiple sites, how to utilize them for personal and/or business use, and explains all the ins and outs of functions I haven't nailed down yet. I can't wait until I have time to actually go through all of it. Helping to lay out a PR campaign plan for the product launch is going to be interesting and will definitely be a learning experience. Just from reading articles under the "startups" tab on Mashable and entrepreneur.com I've gotten a ton of ideas to pitch that will hopefully help make this a successful campaign.

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