Friday, March 25, 2011

Talking Logos

Now that the group has temporarily decided on a name, coming up with company logo concepts is next on the list. First they talked about what they wanted the logo to represent, what style they wanted to go with, and how complicated/simple they wanted it to be. They determined simple would be best, and we all started coming up with sketches of ideas. We tried different fonts, played with capitalization and color, and tried to come up with simple graphics to embody the concept of the product. We started doing research as well not only to find inspiration, but also to see what other notable companies have done and how they have evolved in recent years.  Simply Googling "technology company logos" was helpful in seeing what types of graphics and fonts other companies in the industry are using, and an article on the evolution of 20 corporate logos was a great place to see what format popular logos are going toward. After the group gets together to discuss the sketches everyone has come up with and decides what they like or don't like and want and don't want, I can send all of their information to my friend who's a great graphic designer. This way they can narrow down their ideas first, and then the designer can come up with a few designs that meet the criteria they come up with. Once the name and logo come together, the company will be looking less like a concept and more like an actual business.

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